It's time for conventional medical experts to prove the science behind their medicine by demonstrating successful, nontoxic, sponauglewellness and affordable patient outcomes. Many health professionals (both conventional and CAM) also mistakenly think that the primary function of obtaining consent is to stop them from being sued. The individualisation of illness that is helpful to some people may also demonstrate a gap between CAM practitioners' views on health or illness and how the person receiving ‘therapy' or advice feels.

This raises interesting issues about what therapy is really for, and how attendance may be affected by lack of support or care for particular patient groups in orthodox services. Integrative medicine and health (IMH) and complementary and alternative medicine (CAM) include healing approaches and therapies that historically have not been included in conventional, mainstream Western medicine.

Lee, et. al. (2004), found that patients with specific chronic diseases, namely arthritis, musculoskeletal diseases and stroke, were more likely to use Traditional Chinese Medicine (TCM). The phrase Alternative Medicine refers to a range of treatments that are not typically classified as part of traditional "Western medicine".

Given the extent to which users are increasingly integrating different therapeutic modalities in seeking health care, all practitioners need to understand the possible interactions between different treatments. Most complementary and alternative therapies are considered to be safe when conducted by a trained and experienced practitioner.

CAM may fill a void in standard medical practice, suggesting the need to evaluate the role of CAM in the care of the chronically ill and to recognise the diverse needs that CAM meets. While the philosophy of holistic health concerns the user's mind, body and spirit, the treatment is individually targeted.